Circularity
Digital Product Passport
In 2024 we developed Digital Product Passport for our products.
Digital Product Passport aims to enhance transparency across product value chains by providing comprehensive information about each product’s origin, materials, environmental impact, and disposal recommendations.
Industrial upcycling
Upcycling is a way of giving textiles more value than they had before.
We use industrial upcycling method UPMADE® which transforms production leftovers into high-quality garments. This process significantly reduces environmental impact, achieving remarkable reductions in water usage, energy consumption, and CO2 emissions compared to products made from virgin materials.
Each UPMADE® certified garment saves on average 75% water, and 88% energy and emits 80% less CO2.
Recycling
Recycling refers to the process of recovering and reprocessing textile waste—such as pre-consumer (production scraps) and post-consumer (used garments)—into new fibers, fabrics, or products.
Recycling textiles helps reduce waste, decrease dependence on virgin materials, and lower the environmental impact.
Our 100% recycled denim uses 98% less water in production compared to denim made from raw materials.
Repair
Don't give up on your favourite piece just yet — bring it to your nearby repair studio, and breathe new life into it.
Local upcycling
Give your favourite item of clothing a new chance and transform it into something new.
Re-use
Find a new home for your garments.